About us

About company

Creating a Better Future with Adequate Protection

BasketOption.insure is a modern-day insurance broking house that blends intelligent technology with strong human values to deliver protection that truly holds up—not just insurance on paper. Founded on October 26, 2012, we have spent more than a decade helping individuals, families, and businesses secure their future with clarity, adequacy, and complete confidence. Led by a Management Team with over 50+ years of collective industry experience, we bring deep insight into real-world risks and the hidden gaps that often leave people underinsured.

Our purpose has always been simple: to use technology meaningfully and solve real problems. Whether it’s identifying coverage gaps, analysing risk through tools like ARM (Analyse Risk Management), or keeping policies updated with changing needs, our focus remains on ensuring every customer receives protection that is complete and future-ready—not just convenient.

Customer priority has been our strongest value since the beginning. We believe that claims are where trust is truly tested, and that’s why claim support remains one of our biggest strengths. For more than a decade, our team has hand-held customers through every situation—guiding them with transparent advice, simplifying decisions, and providing the right support at the right time.

With thousands of portfolios managed over the years, we have consistently ensured adequate coverage, periodic reviews, unbiased recommendations, and inflation-adjusted protection. Our motto has always been: guide every customer like family, advise only what is right, and safeguard what truly matters.

At BasketOption.insure, we remain committed to ensuring that no individual, family, or business stays underinsured. We are here to provide coverage that feels complete, secure, and trustworthy—protection built not on assumptions but on understanding, experience, and genuine care for your well-being.

VISION:

To become India’s largest and most trusted insurance portfolio manager — ensuring every individual and business has truly adequate protection.

MISSION:

To adequately insure 1 million people by helping them understand risks, uncover coverage gaps, and secure protection that genuinely matches their real needs. To use technology in the most meaningful and appropriate way—directed toward solving real problems, improving clarity, simplifying decisions, and strengthening the adequacy of every customer’s insurance portfolio.

Aryan   Sait

Founder of BasketOption